FH
EN DE

AI, GEO, SEO and performance marketing from Austria, 15+ years

No bullshit. Just results.

I am Florian Hieß. My main job is leading the marketing team at the Vienna SaaS social media tool Swat.io; alongside that I run the agency Digital Wings with my wife. I build visibility in search engines and answer engines, make performance marketing measurable and pass the knowledge on in talks and training sessions.

Start a project More about me
Florian Hieß, online marketer from Lower Austria, wearing glasses, a beard and a flat cap in front of a building facade
Florian Hieß, photo: David Johansson

The problem

You pay every month.
And do not know what for.

Almost every company that gets in touch tells the same story: something is running in online marketing. It costs money. But nobody can say what it delivers. Usually one of these three reasons sits behind it.

  • 01

    The report explains nothing

    Every month you get impressions, reach and click rates. Which of it led to an enquiry appears nowhere. You cannot turn the report into a decision, and you cannot defend it to the board either.

  • 02

    Nobody knows your business

    Your contact has changed, for the third time. Every time you explain again how your customers think and why the obvious idea does not work for you. The knowledge stays with you; the invoice arrives regardless.

  • 03

    Advice comes from outside

    The recommendations come from people who have never owned a budget themselves. Anyone who has never carried the consequences of a decision advises differently, usually safer for them and more expensive for you.

All three share one root: nobody owns the outcome. That is exactly where I start.

The solution

One contact person.
15+ years of practice.

Since 2016 I have led the marketing team at the Vienna SaaS social media tool Swat.io, with a budget, a team and numbers someone wants to see at the end of the month. Alongside that, the agency Digital Wings serves e-commerce and tourism businesses. The person who advises carries the consequences too.

  1. 01

    Define the goal

    What should the company achieve: visibility, enquiries, revenue? No clear goal, no sensible plan.

  2. 02

    Build the strategy

    A concept that fits your industry, budget and internal resources. Not the standard package.

  3. 03

    Implement

    SEO, performance marketing and conversion optimisation, with my team or together with yours.

  4. 04

    Hand over the knowledge

    Workshop, training or talk, so your team can carry the work forward on its own.

“No empty promises and no bullshit. Instead, online marketing as solid craftsmanship with visible, measurable and transparent results.”

Working principle, Digital Wings

Facts, not phrases

All of it
verifiable.

Everything on this page can be verified, in the Austrian company register, on the university of applied sciences website, or in the platforms' own partner directories.

  • 15+ Years in online marketing
  • Head of Digital Marketing, Swat.io
  • 4 University teaching posts
  • 35+ countries with SEO projects

Roles

  • Head of Digital Marketing at the Vienna SaaS social media tool Swat.io, since 2016
  • Managing director of Digital Wings GmbH, together with Romana Hieß
  • Lecturer at UAS St. Pölten, Danube University Krems, UAS Burgenland and BFI Wien
  • Advisory board and mentor at Amazing E-Commerce, GrowthMentor and Marketing Club Österreich

Certifications & partnerships

  • Google Partner
  • Meta Partner
  • Shopify Partner
  • HubSpot Inbound
  • MSc Online Media Marketing

Companies I have worked for

  • Spar
  • Allianz Österreich
  • ÖHV
  • Wikifolio
  • Weber Stephen Österreich
  • Swat.io
  • Walls.io
  • Paysafecard
  • Likemagic
  • Hotel Schani
  • Münze Österreich
  • R-Trade
  • and more

From practice

Numbers that
stuck.

Results from my work at Swat.io and in agency projects. No industry averages, no extrapolations.

  • +700 % growth in search traffic over five years
  • 112 to 375,000 MRR built over five years
  • 20 to 25 % steady year-over-year growth
  • 15+ website relaunches delivered
  • 1 M+ marketing budget owned per year
  • 35+ countries with SEO projects

Testimonials

Not my words.
Theirs.

30 reviews on the public Google profile, averaging 5.0 out of 5. A selection from projects and training below, trimmed to the essentials.

  • Consulting

    After 10 years and a long line of agencies, we are now very glad that Florian supports us this effectively and professionally.

    Martin R. ·

  • Training

    For anyone interested in SEO but unsure where to start, this seminar is the perfect entry point.

    Pauline ·

  • Consulting

    Nothing is just tried out, decisions are well reasoned and strategic.

    Robert S. ·

  • Consulting

    What matters most to us is having complex topics explained in plain language, because we are not experts in this field.

    Isabelle A. ·

  • Consulting

    A thorough SEO analysis with a concrete, prioritised action plan that we can work from very effectively.

    Fachhochschule St. Pölten ·

  • Consulting

    Spot on in substance, great response times, professional and personable.

    Stefan B. ·

All reviews in full

FAQ

Short and honest
answers.

What can I book Florian Hieß for?
Three things: consulting and implementation in online marketing (focused on SEO and GEO, performance marketing and AI in marketing), workshops and training for teams, and talks at conferences and company events.
Do you work alone or with a team?
Both. Consulting, strategy and talks are handled by me personally. For larger implementation projects, the team at Digital Wings GmbH backs me up with a network covering development, design and analytics.
Which languages do you work in?
German is my native language and the one I write most sharply in. I work in English at business level. Enough for talks, workshops and consulting with international teams.
Which companies is this a good fit for?
Mainly e-commerce, tourism and SaaS. Wherever search visibility translates directly into enquiries, bookings or revenue. For talks and training, the industry matters far less.
What does working together cost?
It depends on scope. I lay out pricing in a modular proposal rather than quoting flat rates that end up not fitting. Tell me briefly what you need and you will get a realistic estimate.
What does working together typically look like?
First a short conversation to establish whether the topic suits me at all. Then a modular proposal with openly itemised positions. After that, implementation with fixed feedback dates. Not a monthly black box.
From what company size does this pay off?
It is less about size than about whether search engines and paid channels are relevant to your business at all. For a local trade business with no online sales I will say so openly and recommend something else.
How quickly do you see results?
In performance marketing usually much faster: within weeks you can see whether activity and budget are turning into revenue. SEO takes longer. Technical faults can be fixed in weeks; content and authority take months.
Do you also do an analysis without implementation?
Yes. An SEO or performance audit with a prioritised list of measures is a common entry point. You can then implement it yourselves or carry on with someone else. That is what the list is for.
Do you work alongside existing agencies?
Yes. In many cases the most useful role is that of a second opinion: reviewing what the existing agency delivers and formulating the right questions for the next meeting.
What do you need from us to get started?
Access to the website, analytics and ad accounts, one contact person with decision-making authority, and an honest answer to the question of what has not worked so far.
Do you take on interim roles?
Not full-time interim. My heart is with Swat.io and I hold a full-time role there. For an accompanying role with a fixed rhythm and a defined scope, something can usually be worked out.

See all questions

Ready for marketing without detours?

Tell me what it is about: your project, your event or your team. You will get an honest assessment, even if I am not the right choice.

Get in touch