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AI transparency

This website was created with the help of artificial intelligence. Anyone who writes about marketing while working with AI should disclose it. Otherwise the claim "no bullshit" is just a line in the hero.

Last editorially reviewed: Reference: EU AI Act, Article 50

In short

  • All the code behind this website was written with an AI assistant.
  • All texts started as AI drafts based on researched sources and were editorially reviewed and approved before publication.
  • The illustrations and the logo are AI-generated vector code, not image generator output.
  • The portrait photograph is a real photograph by a human photographer. No image on this website is AI-generated.
  • No AI runs in operation. The site is static HTML with no chatbot, no personalisation and no automated content.

Code: fully AI-assisted

HTML, CSS, build scripts and the PHP script behind the contact form were created using an AI assistant. The architecture, the technical decisions and all verification runs emerged from a dialogue between a human and an assistant system.

Professional responsibility for the code rests with the operator. Before publication, automated checks ran for accessibility, contrast, loading behaviour, broken links and structured data; the results are documented in the accessibility statement.

Text: AI draft, human responsibility

The texts on this website were drafted with AI support, based on researched sources: the existing imprint, the Digital Wings GmbH website, the staff page of St. Pölten University of Applied Sciences, the Austrian company register, plus publicly accessible profiles and event organiser pages.

Two fixed rules applied to those drafts:

  • No invented facts. Statements that cannot be verified through a publicly accessible source do not appear on this website.
  • No invented references. The testimonials are verbatim, publicly verifiable Google reviews. No quote has been written, assembled or polished.

Every text was read, checked and approved by Ing. Florian Hieß, MSc before publication. Editorial responsibility under § 55 of the Austrian Media Act remains with him, not with the tool used.

Which tools are used

AI use does not stop at the chat window. Three decisions sit behind making the results reliable:

  • Direct access to the actual specialist data. The premium tools already in daily use are connected via the Model Context Protocol, for ranking, visibility and competitive data, among others. The assistant argues from real numbers out of licensed sources rather than estimates from training data.
  • A dedicated marketing knowledge system. A local marketing AI brain is being built and continuously refined: own analyses, project experience, definitions and working standards. The benefit is context. The system knows the way of working and does not need it explained from scratch every time.
  • Licences that protect data. Where available, premium or business licences are used. Their terms rule out using submitted content to train the models. Free tiers generally do not offer this, which is why they are not used for working data.

Images: no AI generation

The portrait is a real photograph. It was taken by photographer David Johansson and shows Florian Hieß. It was neither AI-generated nor AI-altered; only cropping and file size were adjusted.

The illustrations. Skull, lightning bolt, star, boot, microphone, ink splatter. As well as the logo and favicon are hand-written SVG vector code produced with AI support. No image generator was used and no third-party works were processed as source material.

The social media preview image combines this design code with the real portrait photograph and was rendered in a browser.

In operation: no AI

This website is a purely static site made of pre-built HTML files. It contains:

  • no chatbot and no AI assistant
  • no automatically generated or personalised content
  • no recommendation systems and no profiling
  • no automated decision-making within the meaning of Article 22 GDPR
  • no analytics, tracking or advertising scripts

The contact form works without AI too: spam protection is an additional field invisible to humans, not a classification model. Incoming messages are read and answered by a person.

Handling of AI crawlers

The content of this website may be read and cited by AI systems. The fact pages under /en/facts/ exist precisely so that answer engines use accurate information rather than guesswork.

The exception is pure training opt-outs: crawlers that collect training material only are excluded in the robots.txt. The distinction is deliberate. Being cited yes, serving as training material no.

AI in client work

This statement covers this website only. For consulting, speaking and training services, the following principles apply:

  • AI tools are used where they demonstrably save time, for research, structuring and first drafts.
  • Analyses, recommendations and decisions are owned by a human.
  • On request, it is disclosed at which points of a project AI was involved.
  • Client data is not entered into AI systems without explicit consent.

Why this page exists

Article 50 of the EU Artificial Intelligence Act requires transparency where people interact with AI systems or consume AI-generated content. A personal website without AI features does not necessarily fall under it.

The disclosure happens anyway, for a simple reason: this website claims to do without empty promises. Anyone making that claim while concealing that the site was built with AI refutes themselves.

Questions or corrections

Questions about AI use, notes on unclear labelling or on a text that is factually wrong: hallo@florianhiess.at or via the contact form. Corrections are applied and the review date of this page updated accordingly.

The legally binding version of this statement is the German one, available at florianhiess.at/ki-transparenz.

Frequently asked

About AI use.

Were the texts on this website written by an AI?
The drafts yes, the responsibility no. Every text was drafted from researched sources and read, checked and approved before publication. Where a statement could not be verified, it does not appear on the site.
Is the portrait photo real?
Yes. It is a photograph by David Johansson showing Florian Hieß. No image on this website is AI-generated or AI-altered.
Does an AI run on the website?
No. The site consists of pre-built HTML files. There is no chatbot, no personalised content and no automated decision-making.
May AI systems use this content?
For reading and citing yes. The fact pages are built for exactly that. Crawlers that collect training material only are excluded in the robots.txt.
How much human work is left in it, then?
The decisions: what belongs on the page, what can be verified, how the whole thing should feel, which statement holds up and which does not. An assistant system speeds up execution; it replaces neither judgement nor liability.
Is my contact form enquiry processed by an AI?
No. The form sends an email that a person reads and answers. The spam protection is an additional field invisible to humans, not a classification model.
Why publish this disclosure at all?
Article 50 of the EU AI Act requires transparency where people encounter AI-generated content. Beyond that: anyone who talks about marketing professionally while working with AI should be able to say so.
Is submitted data used to train models?
No. Where available, premium or business licences are used, and their terms rule exactly that out. Free tiers generally do not offer this, which is why they are not used for working data.
What is meant by the marketing AI brain?
A locally built knowledge system made up of own analyses, project experience, definitions and working standards. It gives the assistant system context, so that the way of working here does not have to be explained again for every task.
Do you use AI in client work too?
Yes, where it demonstrably saves time, research, structuring, first drafts. Professional responsibility stays with me in every case, and on request I disclose per project where AI was involved.