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Trainer for SEO, Google Ads, AI and GEO

The trainer.

Good training makes you less dependent on me, not more. The goal is that your team can operate the tools afterwards, including knowing when not to use them.

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Florian Hieß as a trainer
Photo: David Johansson

Topics

Workshops and
seminars.

  • AI in marketing

    Where AI tools save time in day-to-day marketing, where they create work, and how to tell the difference in advance.

  • SEO

    From the fundamentals to the technical side: how search engines work, what influences rankings, crawling, indexing, load time and structure.

  • Google Ads

    Campaign structure, ad copy, bidding strategies and the metrics that matter.

  • Digital strategy

    Goals, channel choice and budget logic: what contributes, and what can be dropped.

  • GEO

    Generative engine optimisation: staying visible when answer engines step between the search and the website.

  • Personal branding

    How employees become visible as corporate influencers without pretending to be someone else.

Where I work

As a trainer I work in adult education at BFI Wien and Digi-Campus. On top of that come individual internal sessions and in-house workshops directly at companies, where we work on real projects instead of sample exercises, plus one-to-one coaching.

Where I have worked before

Among others at the ÖHV Campus of the Austrian Hotel Association and at WIFI.

How a training session runs

Beforehand I clarify prior knowledge, tools and objectives. During the session, short input blocks alternate with hands-on work on your own data and pages. At the end you get materials and a list of concrete next steps, not just a slide deck.

Formats

  • Half-day workshopAround 4 hours, one topic in focus.
  • Full-day workshopA full day, with hands-on work on your projects.
  • Series across several datesBuilding on each other, with implementation phases in between.
  • On site or remoteBoth possible; remote works best in smaller groups.
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Frequently asked

About training.

How large can the group be?
For workshops with hands-on work, up to about twelve people works best. That leaves room for individual questions. Pure impulse and fundamentals formats also work with larger groups.
Does the team need prior knowledge?
No, I adjust the level. Beforehand I check with you where the group stands, so that neither fundamentals are missing nor familiar ground is repeated.
Do we work on our real projects?
Yes, and that is explicitly encouraged. Working on your own pages, campaigns and data delivers far more than constructed exercises.
Are there materials to look up afterwards?
Yes. After every training session you get materials and a prioritised list of next steps for implementation.
What does a workshop cost?
It depends on format, duration, group size and preparation effort. A full-day workshop working on your own data takes more preparation than a fundamentals format.
How much preparation do you need from us?
A short questionnaire in advance and access to the data we are going to work on. Reckon with one to two hours on your side.
Can we combine a topic that is not on the list?
Yes, as long as it falls within my field. What I cannot cover properly I turn down, and recommend someone else.
Are there certificates for attendees?
A confirmation of attendance on request. That is not an examined certification. That would require an accredited body.
Do you do one-to-one coaching?
Yes, as a 1:1 format. I offer it regularly through GrowthMentor anyway.
How do you handle mixed levels of prior knowledge in one group?
Ask in advance and set the entry point accordingly. Where the differences are very large, splitting into two dates beats a compromise that reaches nobody.
Do you offer training remotely?
Yes, it works well up to about eight people. Above that, the hands-on work becomes hard to supervise.
What happens after the training?
You get materials and a prioritised list of next steps. On request there is a follow-up session after four to six weeks.

Back to overview

Ready for marketing without detours?

Tell me what it is about: your project, your event or your team. You will get an honest assessment, even when I am not the right choice.

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