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Role 02

The entrepreneur.

My first business model was selling digital goods on eBay. Back in 1999, when nobody was talking about e-commerce yet. Today I run Digital Wings GmbH together with Romana Hieß.

Florian Hieß, managing director of Digital Wings GmbH
Photo: David Johansson

The company

Digital Wings,
since 2010.

Digital Wings is an online marketing agency based in Ziersdorf, Lower Austria, specialised in results-driven performance marketing and SEO. Most clients come from e-commerce, tourism and SaaS.

I am responsible for search and performance marketing; Romana Hieß leads the performance marketing team as CEO. Instead of a large permanent staff, we work with a proven network of specialists for design, development and data analysis, which keeps us fast and honest about what we can commit to.

What sets us apart

We are reluctant to call ourselves an "agency" at all. The principle behind it: no empty promises and no bullshit, but online marketing as solid craftsmanship with visible, measurable and transparent results. We also lay out our pricing in a modular proposal rather than working with flat rates that turn out not to fit.

The second role

In parallel, I am responsible for marketing at Swat.io as Head of Digital Marketing. A Vienna-based provider of social media management software. This dual role is deliberate: whatever works in SaaS marketing gets tested on our own product before I recommend it to clients.

Frequently asked

About the company.

Do I hire you personally or Digital Wings?
Talks, training and teaching assignments go through me personally. Online marketing implementation projects run through Digital Wings GmbH. There is a team behind it and the contractual basis is properly set up.
How large is the team?
We have no team. Digital Wings is Romana Hieß and me, plus selected freelancers for design, web development and data work who join on a per-project basis.
Do you only work in Lower Austria?
No. The registered office is in Ziersdorf, clients come from across the German-speaking region, and SEO projects also run internationally.
Who does what at Digital Wings?
I am responsible for search and strategy, Romana for tracking and performance marketing. We share the managing director role.
Why run an agency alongside a full-time role?
Because online marketing is something I enjoy both hands-on and strategically, and I found a real passion in it. And because each side benefits the other: in SaaS marketing I work on one product over years, in the agency across many industries. What I learn in one place helps in the other, and the other way round.
Do you take on new clients?
To a limited extent. The core is deliberately kept small so that the level of attention does not suffer.
Which industries do you serve?
Mainly e-commerce and tourism, plus individual SaaS projects. In those areas visibility feeds most directly into revenue.
How is the network organised?
Fixed partners for design, web development and data analysis who join on a per-project basis. Not a pool of anonymous freelancers, but people we have worked with for years.
Are there minimum contract terms?
For ongoing SEO and performance work, yes, usually twelve months. Shorter would not be serious: with SEO, six months is only just enough to see whether the direction is right.
What was the reason for founding the company in 2010?
I started with affiliate marketing in 2008. A little later came enquiries about whether I could offer SEO to local business owners too. What ran on the side turned into a company.

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