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Speaker on AI in marketing, GEO, SEO and performance marketing

The speaker.

I do not give talks about things I do not do myself. What ends up on stage comes out of live projects, including the parts that did not work.

Enquire about a talk
Florian Hieß as a speaker
Photo: David Johansson

Topics

What I
talk about.

  • SEO & GEO

    What actually moves the needle in search engine optimisation today, where effort pays off and which supposed best practices you can skip, including what GEO and answer engines change and what stays the same. From 15+ years of practice, along with the measures that did not work.

  • Performance marketing

    Channels, metrics and budget planning. Which numbers can carry a decision, which ones only look good, and how SaaS optimises for recurring revenue rather than single deals.

  • AI & digital marketing

    Where artificial intelligence genuinely saves time in marketing and where it creates expensive busywork. Including what answer engines mean for your own visibility.

Previous appearances

  1. 2010

    SEO Campixx

    Specialist conference for search engine optimisation, Berlin.

  2. 2015

    Content Day Salzburg

    Moderated the event.

  3. 2016

    Performix

    Specialist conference for performance marketing.

  4. 2024

    Personal branding with LinkedIn

    "How your personal brand supports corporate communication", OMKB Conference.

  5. 2024

    Personal branding & social media budgeting

    Conference session in April 2024.

  6. ongoing

    Swat.io webinars

    Regular online sessions on social media management, marketing strategy and digital channels.

A full reference list with further appearances is available on request.

Formats

  • Keynote / impulse talk 20 to 45 minutes, for conferences and company events.
  • Talk with Q&A 45 to 60 minutes including an open question round.
  • Languages German as native language, English at business level.
Request a date

Frequently asked

About booking.

How much lead time do you need for a talk?
For a tailored session, ideally four to six weeks. That lets me adapt the content to your audience and industry. Shorter notice works with an existing talk, as long as the date is free.
Do you adapt the content to our event?
Yes, that is the normal case. I ask about audience, prior knowledge and objectives in advance and build the talk around that. There are no off-the-shelf slide decks.
What does a talk cost?
It depends on format, length, travel and preparation effort. Send me the key details of your event and you will get a concrete quote instead of a ballpark figure that would not fit anyway.
Do attendees get materials?
Yes. Every talk comes with materials covering the key points and the necessary background, so the takeaways stay actionable after the event.
Do you also speak in English?
Yes, at business level. German is my native language and the one I express myself most sharply in, but my English is good enough for international conferences and teams.
Do you give online talks too?
Yes. The Swat.io webinars run remotely on a regular basis. For online formats I plan in more interaction, because attention works differently in front of a screen.
Do we get the slides?
Yes, as a PDF for attendees after the event. Please agree any wider distribution or use as training material with me beforehand.
May the talk be recorded?
In principle yes, by prior arrangement. For content from live projects there may be restrictions, which I will name in advance.
How do you prepare for an audience?
I ask about roles, prior knowledge and what actually concerns people. A talk to management looks different from one to a hands-on marketing team.
How far do you travel?
Within Austria and the neighbouring German-speaking countries without further ado. For longer distances a combination with a second date usually makes more sense.

Back to overview

Ready for marketing without detours?

Tell me what it is about: your project, your event or your team. You will get an honest assessment, even when I am not the right choice.

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